MOVE2010 Congress Themes
Sport for All and Health: A Strategic Partnership
What is ‘health’? It is physical, mental and social wellbeing. What is ‘Sport for All’? It is a mechanism to achieve physical, mental and social wellbeing. However, to date, the Sport for All and health sectors have fundamentally operated separately, with only some recognition of their interdependence. The time has come to unite these sectors and develop strategies for obtaining maximum benefit for societies, organisations and individual citizens.
Campaigning for Sport for All & Health: Key Success Factors
The success of any campaign relies on several elements working in synergy. In particular, Sport for All campaigns and, separately, health campaigns require an element that can change the way people view their current behaviour. This is social marketing, and it becomes even more critical when further extending campaigns to include both Sport for All and health, at an individual, community, national or global level. This session will address the key success factors, and pitfalls to avoid, when developing campaigns in Sport for All and health.
Strategy Development for Sport for All & Health
Taking action without sufficient planning is a common mistake for those involved in the sports sector, both governmental and non-governmental organisations alike. Whilst action is most definitely positive, without planning this can lead to wasted effort or double work, and in the worst case failure to achieve the objective of the action! The objectives of this session are two-fold: to introduce the concept of strategy development in terms of setting and prioritising objectives, developing communication systems and securing resources, and to advise how to strategically implement health as a priority within Sport for All and physical activity organisations and programs.
Healthy Cities & Active Cities: Building the Network
‘Networking’ is a term used regularly and increasingly loosely, however building networks remains critical to the promotion of new ideas, exchange of information and efficient delivery of programs. For the Sport for All and health sectors, networks of cities are crucial, as by their nature cities have established infrastructure, administration and communication systems, policy and existing sponsorship of both sports and health based programs. Cities also contain crucial target groups and settings, e.g. youth, the elderly, clubs, workplaces, etc., around which networks can be built. This session will address how to build networks that incorporate and combine both the Sport for All and health sectors.
Quality Demands in Health Enhancing Sport for All Programs
To count the number of programs addressing Sport for All and health around the world is an impossible task. However counting those that are successful is much less daunting. Why? Because quality programs for Sport for All and health that are efficient, effective and enduring are much more difficult to establish. What makes a healthy sport club? What are the quality marks for health and Sport for All programs? What makes a program a quality program? This session will address all of these issues.
