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MOVE2009 Newsflash
A special edition of the ISCA newsletter directly form the MOVE2009 World Congress.
This MOVE2009 Newsflash features stories directly from the MOVE2009 World Congress on Active Cities: Sport, Health and Citizenship. The newsflash contains brief stories and updates about the congress proceedings and highlights of the day. This MOVE2009 Newsflash includes: MOVE2009 kicks off with a blast! Active city profiles Translating policy into reality MOVE2009 videos MOVE2009 Congrees – Active cities insane? My day at the MOVE2009 congress
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MOVE2009 kicks off with a blast!
„ The Rock Star of urban planning“ Jan Gehl opened the MOVE2009 congress with an eye opening presentation on the huge difference that city planning can make for physcial activity levels of citizens. „This is cheap!“ was a key message of Jan Gehl, founder of world famous Gehl Architechs, when he expressed how cities around the world are transforming from car-friendly to people-friendly communities. „Compared to the costs of heath care or the costs of highway construction, nothing beats bicycle lanes and pedestrian-friendly roads and squares in terms of cost-effectiveness“, said Gehl . With examples from Copenhagen as well as metropols around the world such as Brisbane, New York and Mexico City, he made a strong case for „livable cities“ as the potentially highest priority on any local political agenda. A sense of urgency„3 billion more people in the next 30 years“. This is what we need to prepare the cities of the world for, said Gil Penelosa, founder of Walk and bike for life and key note at MOVEe2009. With a blast ot a presentation, showing more than 100 pictures from around the globe in just 20 minutes, Penelosa caught the audience breathless. Showcasing not only well-off cities but also developing communities such as Bogota, where he was formerly the Park and Recreation chief executive, he made a compelling case for all cities to open public spaces for public use and physical activities. See the examples here. |
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Active City profiles
The importance of the dialogue with the citizen.
The MOVE2009 City Profiling session featured presentations including the city of Vancouver-Canada, the city of Sao Paulo-Brazil, the city of Bologna-Italy and the Region of South Lanarkshire-Scotland. The Canadian representative of the International Union of architects, Conrad Boychuk, underlined the importance of culturally relevant public spaces. Densely populated areas call for the public recreational areas that fulfill the needs of the urban population - parks need to be accessible, functional, enjoyable and recreational in order to penetrate the heart and the life of the community around it.
The Sport and Leisure Director of the City of Sao Paulo, Walter Feldman presented various campaigns that Sao Paulo is implementing in order to create a culture of participative sports in the city. Sao Paulo has increase its budget for public sport and leisure programme dramatically and is in permanent dialogue with the local sport and culture organizations facilitating the implementation of the campaigns.
“The quality assessment and labeling of existing sport and leisure facilities are essential”, states the deputy mayor of the city of Bologna, Luisa Lazzaroni introducing the most interesting Italian label of PLAY and DISPLAY for sport, and cultural facilities respectively. “The cooperation with the Italian ISCA member UISP (Italian Sport for All Union) is very important to us. We believe that the participation of the civil society and citizens is essential in establish a strong profile for Bologna”, concluded Lazzaroni.
In his answer to a congress attendee question, Gerry Campell, Sports Director at South Lanarkshire, addressed the eventual gains of major sport events on the overall activity of the population. “From statistical intelligence we know that the presence of the Commonwealth Games did not increase the physical activity of the Brits, nevertheless we see an encouraging tendency with respect to the up-coming Olympic Games in London2012. We hope that the strong profile of the event will entail lots of participatory sports events and help the UK to become more physically active.”
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Translating policy into reality
Reshaping communities
“How to value the potential of sports in society?” is an issue that is addressed thoroughly at European level, explains Jacob Kornbeck, representative of the European Commission’s sports Unit as he kicks of the congress session on how to ensure healthier and active cities.
An important message delivered by the MOVE2009 congress speakers is that policy design is important, however to emphasize change you need DOers. The form an initiative is introduced will determinate whether it will be a successful and sustainable action. With this in mind Jeff Risom from Gehl Architects and Bjarke Ingels from BIG Architects gave examples on how cities can shape public spaces and communities to inspire people to become active.
“You need to start changing people’s mind by launching pilot projects that show both the political level, the public and local businesses that physical active and accessible environments are beneficial for all” stated Jeffrey Risom as he took congress attendees through his exciting experience with innovative projects in Mexico City and New York. These cities are known for their heavy traffic, not leaving much room for recreational activities to its inhabitants. Simple procedures such as drawing up cycle lanes on already existing roads, creating meeting spaces in public squares and parks, have proven to induce noticeable change in the patterns of behavior. “The apparent benefit of socially engaging citizens in the wider community, is that it doesn’t cost a lot of money and that the welfare benefits are amazing – It really takes the courage to challenge the imagination of the given society” echoes Bjarke Ingels as he finishes of the session by pointing out how crucial it is to give the challenge of making active cities a human face, from which people can be inspired and motivated to take action.
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MOVE2009 videos
See the videos of selected plenary speeches on YouTube.
The MOVE2009 World Congress on Active Cities: Sport, Health and Citizenship opened its gates on the evening of Wednesday 21/10/2009. The Congress Consortium is very pleased by the great number of congress attendees and the high quality and energy of the MOVE2009 speakers and experts. The MOVE2009 website will be fully updated right after the congress. It will feature speaker presentations, videos, interviews, outcomes and findings of the congress including the final congress statement. Get a preview on some of the videos here. |
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MOVE2009 Congrees – active cities insane?
Cultural planning
Albert Einstein defind insanity as »doing the same thing over and over again and expecting different results«, yet we are disigning and managing sport facilities in traditional ways all over the world. »We need to start looking at lessons from other industries to lear how better understand people` needs and how they can be motivated to change.« sad mr. Gar Holohan at the MOVE2009 Congress.
A new way of thinking called »Cultural planning« was presented by Lia Ghilardi. From a political point of view there are at least four key ingredients of provocative policies for liveable cities: a deep culture, the development strategies that are »true to place«, thinking more creatively about how to use the resources on the gound and putting in place new forms of shared leadership for better governance.
Most applauded was probably Jan Gehl’s suggestion for simple Healthy City Policies: ONE STONE - FIVE BIRDS:
- Lively City
- Attractive City
- Safe City
- Sustainable City
- Healthy City
All presentations will be available from the MOVE2009 web site at the end of the conference.
MOVE2009 hightlight quotes:
Jan Gehl from Denmark » Life must come before spaces, which in turn schould come before buildings. Invitation is a key word and the qulity of a city at smaller scale – at eye level, that is – is of crucail importance.«
Milan Hosta form Slovenia quoting Dante: »The hotest place in hell is reserved for those who remain nutral in the time of crises.« and said that »in time of global crises of free market competition, elite sport competition as well is in deep moral crises. That is why the ISCA future is the right future.«
Alfred Rütten from Germany “Lack of systematic approaches and government investments, as in Lithuania, might even increase social inequality when private investors develop infrastructures out of market considerations only.”
Gudrun Jevne from UK “We just want to help people achieve, whatever they want to do, whether it is going to university, working in construction or in fashion. We just find that sports is a really helpful tool to reach many people, communicate to people through a common language and to motivate people.”
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My day at the MOVE2009 congress
A personal report of ISCA volunteer Sorin Buruiana
Get an overview on the proceedings of the first full-day of MOVE2009 and some personal impressions from ISCA volunteer Sorin Buruiana. Read more >>>.
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