22/4/2010

Media Strategy for ISCA Europe

ISCA Europe Communication

At the Top Leader seminar in Copenhagen Steen Bille, journalist at DGI communication outlined a communications strategy for the future work of ISCA Europe. He did so on behalf of a group of communication experts that had worked out a plan at meeting in Paris.

 

As a starting point Steen Bille made it clear that neither the international nor the national media seems into covering sport-for-all activities or political views.

 

In order to change these two strategies may have to be put into action:

One is the necessity of the top leaders of each organization of ISCA Europe to voice political views on up-to-date themes such as health or sport-for-all comments to huge crossborder events.

A second one is the possible need for an internal communication tool apart from ISCA’s website and newsletter to keep top leaders and interested national organizations up-to-date with information on important crossborder issues and activities.

European Newsletter

In this last case the communication group suggest a system of internal communication in form of a sport political newsletter.

 

Receivers of this newsletter also could be a communication person at each organization with a will to translate the articles into the national languages. This person also should contribute to each newsletter with a short national story translated into English.

 

The newsletter should be complemented by a website to inform the many organizations of ISCA Europe about the activities and political important topics that may have relevance across borders.

In this way we as a communication group hope to strengthen the crossborder knowledge of organizational experiences and priorities - and strengthen the political arguments on the international and national level.