20/11/2009
International Congress of Sport and Leisure Management
Presentation
The College of Physical Education and Sport – EEFEUSP - University of São Paulo, the Social Service of Commerce – SESC SP and the International Sport and Culture Association – ISCA, with the support of the Brazilian Association of Sportive Management – AbraGesp promote the International Congress of Sport and Leisure Management, from 25 to 27 November 2009, at SESC Vila Mariana – São Paulo - Brazil.
The event aims to discuss the aspects related to Sport and Leisure Management, considering the importance of the Professional Development and the growth of Human Resources for this area.
This theme has gaining emergent space in worldwide debates. The amount invested in researches and new technologies requires skilled professionals to continue the development of the Sport Management sector.
However, in spite of the expansion observed concerning the labor market and once the sportive manager acts either in scholar, academicals, high performance, participative or leisure sport - acting in public policies, in programs developed by the third sector or by private initiative - the same pace is not observed in courses offered for the professionals’ development or specialization.
Though, the Management of Spaces and Sportive Equipments, the search of new paths for the Development and the Research in Sport Management are the challenges brought out by this Congress draw.
The event will also carry on the efforts of GEPAE – Group of Studies and Research in Sportive Administration of the EEFEUSP Sport Development uphold in 2005, with the support of the Pro-Rectory of Culture and Extension of USP and the partnership of UNISUL that accomplished the II Brazilian Congress of Sportive Management, in Florianopolis, Brazil, in November 2008.
Those events contributed, among other matters, for the creation of AbraGesp (Brazilian Association of Sport Management) which will be officially launched during this International Congress and starting in 2010 will be in charge to organize events in this area, in Brazil.
Skilled academicals, consultants and professionals of the area will present lectures, experiences and innovative actions within the universe of physical activity and sportive management. Therefore, we expect to contribute for the promotion and consolidation of the Sport Management in Brazil.
SESC – Social Service of Commerce
SESC is a national private institution, created in 1946 by the initiative of the commerce and services entrepreneurs that maintain and administer the institution. The objectives of its actions are to promote the social welfare, the improvement of quality of life and the cultural development of its major clientele – the workers of goods’ commerce and services and their dependents – as well as the entire community.
SESC maintains in São Paulo 32 units located in the great São Paulo area and in the interior of the State. In those branches, SESC offers programs and services in multiple areas: culture, arts, sports, leisure, environmental education, sciences, technology, social tourism, programs for seniors, infantile development, health, nourishment and communitarian action.
ISCA
The International Association of Sport and Culture – ISCA – is an organization that gathers institutions of Sport, Culture and Youth around the world and works for the cultural enrichment and the sportive development for the populations. One of the major objectives of ISCA is to improve the understanding among nations by the means of spreading sport and culture for all and searching the development of a social and democratic consciousness. To achieve those objectives ISCA organizes congresses, seminars and thematic meetings and supports Sport for All events all over the world.
EEFEUSP – College of Physical Education and Sport of University of São Paulo - USP
The first Physical Education College set in Brazil, EEFEUSP celebrates its 75th anniversary in 2009. The college offers three graduation courses (Graduation and Bachelor in Physical Education and Bachelor in Sport) and post-graduation programs (Master and PhD) in research, culture and extension.
The GEPAE (Group of Studies and Researches in Sportive Administration of the Sport Department) in activity since 2003 congregates students and professionals from diverse areas and develops researches and promotion of sports.
The event aims to discuss the aspects related to Sport and Leisure Management, considering the importance of the Professional Development and the growth of Human Resources for this area.
This theme has gaining emergent space in worldwide debates. The amount invested in researches and new technologies requires skilled professionals to continue the development of the Sport Management sector.
However, in spite of the expansion observed concerning the labor market and once the sportive manager acts either in scholar, academicals, high performance, participative or leisure sport - acting in public policies, in programs developed by the third sector or by private initiative - the same pace is not observed in courses offered for the professionals’ development or specialization.
Though, the Management of Spaces and Sportive Equipments, the search of new paths for the Development and the Research in Sport Management are the challenges brought out by this Congress draw.
The event will also carry on the efforts of GEPAE – Group of Studies and Research in Sportive Administration of the EEFEUSP Sport Development uphold in 2005, with the support of the Pro-Rectory of Culture and Extension of USP and the partnership of UNISUL that accomplished the II Brazilian Congress of Sportive Management, in Florianopolis, Brazil, in November 2008.
Those events contributed, among other matters, for the creation of AbraGesp (Brazilian Association of Sport Management) which will be officially launched during this International Congress and starting in 2010 will be in charge to organize events in this area, in Brazil.
Skilled academicals, consultants and professionals of the area will present lectures, experiences and innovative actions within the universe of physical activity and sportive management. Therefore, we expect to contribute for the promotion and consolidation of the Sport Management in Brazil.
SESC – Social Service of Commerce
SESC is a national private institution, created in 1946 by the initiative of the commerce and services entrepreneurs that maintain and administer the institution. The objectives of its actions are to promote the social welfare, the improvement of quality of life and the cultural development of its major clientele – the workers of goods’ commerce and services and their dependents – as well as the entire community.
SESC maintains in São Paulo 32 units located in the great São Paulo area and in the interior of the State. In those branches, SESC offers programs and services in multiple areas: culture, arts, sports, leisure, environmental education, sciences, technology, social tourism, programs for seniors, infantile development, health, nourishment and communitarian action.
ISCA
The International Association of Sport and Culture – ISCA – is an organization that gathers institutions of Sport, Culture and Youth around the world and works for the cultural enrichment and the sportive development for the populations. One of the major objectives of ISCA is to improve the understanding among nations by the means of spreading sport and culture for all and searching the development of a social and democratic consciousness. To achieve those objectives ISCA organizes congresses, seminars and thematic meetings and supports Sport for All events all over the world.
EEFEUSP – College of Physical Education and Sport of University of São Paulo - USP
The first Physical Education College set in Brazil, EEFEUSP celebrates its 75th anniversary in 2009. The college offers three graduation courses (Graduation and Bachelor in Physical Education and Bachelor in Sport) and post-graduation programs (Master and PhD) in research, culture and extension.
The GEPAE (Group of Studies and Researches in Sportive Administration of the Sport Department) in activity since 2003 congregates students and professionals from diverse areas and develops researches and promotion of sports.
Programme
November – 25 – Wednesday9 a.m. – Opening Session
SESC SP
ISCA
EEFE-USP
9:30 a.m. - Conference – Planning the Communitarian Sportive Spaces
The conference will present the international experience concerning constructions of arenas and communitarian facilities. How the architecture works the spaces and deals the relationship between men and society and the innovative proposals that humanize spaces and offer an active life style for today´s cities.
Gil Penhalosa
11 a. m. – Conference – Strategic planning in sportive organizations: from word to action
The variants of economical and social environment create a risky panorama for most Organizations. It is necessary to develop a strategic and coherent planning of multiple actions of short and long deadlines. The clear definition of objectives to be accomplished, a pragmatic group of choices and their implementation will minimize the risks and allow the decisions to be successful in future.
Professor José Manuel Constantino
President of Administration Board of Oeiras Viva EM
Director of the Department of Social and Cultural Issues of Câmara Municipal de Oeiras/Pt.
President of Institute Sports Portugal (2003-2005)
2 p. m. – Colloquial meeting – Public Policies in Cities
Is the democratic and participative management a possible path? How to conciliate the interests of the State, the market and the community? Is the public space a tool to promote the democratic access to sport? What to give priority: leisure, formation or high performance?
Antonio Carlos Moraes Prado
Master in Physical Education – USP
Specialist in Sciences of Leisure – Quebec, Canada
Vilde Gomes de Menezes
Master in Politics Science by the Federal University of Pernambuco - Brazil
Doctor in Sportive Science by the University of Porto - Portugal
Professor of the Federal University of Pernambuco - Brazil
4 p. m. – Panel – Management of the third sector Institutions
The development of Sport in Brazil is historically attached to actions and programs developed by the third sector institutions, either in relation to high performance sport or activities directed to sportive formation and leisure. The acting of those organizations is significant in terms of good quality practices, management of human resources and fund raising, considered to be indicators of the programs’ evaluations.
João Ernesto Jenz
Manager of Resources Administration - Projetos da Lei de Incentivo Fiscal
Esporte Clube Pinheiros - Brazil
Eduardo Carreiro
Graduated in Physical Education and Master in Sciences of Human Mobility by Unesp/Rio Claro, Specialist in Business Administration by FAAP/SP.
Manager of Sports and Leisure of SESI SP – Social Service of Industry.
6 p. m. – Launching of the Brazilian Association of Sport Management - AbraGEsp
November 26 – Thursday
9 a.m. – Panel – Management and Development of Human Resources
Politics of employment development. Corporate thinking, formation and production requirements, goals, evaluation and bonuses. Customized courses of management and motivation. Strategic instruments of formation and professional updating.
Maria Angélica Azevedo Gama
Central Director of Employee Development Management
State Secretariat of Planning and Management – Government of Minas Gerais State
Agberto Guimarães
General Manager of Development – Brazilian Olympic Committee
11 a. m. – Colloquial Meeting – Communication and Marketing Management
The promotion of sport and the dominant factors. The sponsor companies point of view. What is the return for the amount invested in sport? The organization of events according to economical sectors.
Fabiano Ferreira
Director of Marketing – Pão de Açucar Group
Marco Aurélio Klein
FGV
Juliana Nunes
Director for Corporate Issues of Unilever
UNILEVER
2 p. m. – Panel – Market Tendencies for Physical Activity and Sport
The market of physical activity is growing in terms of number and diversity of opportunities. The segmentation of this market offers multiple opportunities for investments, new business and organizational development. However, the competition also grows and requires from entrepreneurs and managers the adequate profile of knowledge and management tools.
Fabio Saba
Master in Physical Education by USP.
Coordinator and Professor of Post-Graduation Course (latu-sensu) in Sportive Administration and Marketing – University Gama Filho-MBA.
Executive Director of SABA CONSULTORIA.
Former director of the academies RUNNER, Companhia Athletica and Bio Ritmo.
Sergio Schild
Vice-President of Brazilian Association of the Industry of Sport
SEBRAE
4 p. m. – Panel – Research and Formation in Management
The courses of management in sports in different levels constitute one of the pillars for the excellence of the management acting in institutions and sportive facilities from public, private and third sectors. Another mainstay for this formation is the scientific knowledge obtained from theory and practice. The analysis of potentials and fragilities of academic and scientific scene in Brazil is crucial for the perspectives of development in the area of Sport Management.
Lamartine Pereira da Costa
Doctor in Phylosophy by the University Gama Filho (1989). Professor of the University Gama Filho, member of the Research Council of International Olympic Committee, Lausanne (Switzerland).
Vanessa Francalacci
Master in Engineering of Production by the Federal University of Santa Catarina – Brazil (1997).
PhD in progress – Physical Education at University Gama Filho
Coordinator of the Graduation Course in Physical Education and Sport – University Sul de Santa Catarina.
Paulo Henrique Azevedo
Doctor in Health Sciences by the University of Brasília (UnB)
Master in Administration by the University of Brasília (UnB)
Professor at UnB – Graduation and Master
Leader of the Research Group, Managment and Marketing of Physical Education, Health, Sport and Leisure - CNPq.
Rosa López De D’amico
Professor of the Physical Education Department of University Pedagogic Experimental Libertador-Maracay.
President of the Latin American Association for Sport Management (ALGEDE);
Vice-president of the International Society for Comparative Physical Education and Sport (ISCPES);
Secretary of Latin American Association of Sociocultural Studies in Sport (ALESDE);
Member of the International Committee for Sport Pedagogy (ICSP - ICSSPE);
Member of the Editorial Staff of International Council for Sport Science and Physical Education (ICSSPE).
November 27 – Friday
9 a.m. – Conference – IT Management: Creation of Technologies for Management of Space and Equipment/software.
An overview about the Information Technology used for Sport management. How the Information Technology is changing the nature of the practices of sport management. What are the applications of the technological revolution in the sportive administration profession? How the internet revolution and the network help the specific management such as Training and Marketing. The e-commerce of equipments and the digital departments in companies.
T.J. Rosandich
Doctor of Education Degree in Sports Management.
Vice President of United States Sports Academy.
11 a. m. – Assembly of the Brazilian Association of Sport Management - AbraGEsp
Scientific Programming
Posters Sessions: 25 and 26 November - from 12:45 to 1:45 p. m.
Rooms 3 and 4 – 6th Floor. Tower A
Oral Communications: 26 November – from 5:45 to 7 p.m.
Rooms 1 and 2 – 5th Floor. Tower A
Information, Papers Submission and Subscriptions
www.sescsp.org.br
SESC Vila Mariana
Tuesdays to Fridays, from 10 a.m. to 7 p. m.
Saturdays, Sundays and holidays, form 10 a.m. to 6:30 p. m.
Rua Pelotas, 141 • Vila Mariana • São Paulo
(55 11) 5080-3008
gestaodoesporte@vilamariana.sescsp.org.br
CATEGORIES VALUES*
Goods Commerce and Services Workers enrolled and their dependents 10,00
Enrolled Users and their dependents, seniors over 60, students with school cards and teachers of public schools 20,00
Others – full price 40,00
* Payment valid for all days of the congress. Limited number of subscriptions.
