ISCA Secretariat: Vester Voldgade 100, 2, DK-1552 Copenhagen, Denmark Tel.: +45 29 48 55 51 / info@isca-web.org
  • Youth on the MOVE learning platform to be launched in February
    The Youth on the MOVE project learning platform for young European and Latin American volunteers in grassroots sport will be officially launched on 17 of February.  Divided into online and offline training, the project, supported by the EU’s Erasmus+ Youth programme, will train 77 young people across Europe and Latin America to become MOVE Agents on both continents. Over the past few months, the collaborating project partners – ISCA, SESC, UBAE and V4Sport – have been working on the content of the online training modules, covering topics such as proactivity, sustainable activation, event management, sustainable partnerships and human resource management. Designed for each topic to last around 3 weeks, the training modules will allow the participants to receive theoretical knowledge from experts, get practical assignments and be tested on what they have learned. The online platform developed will bring together all of the participants and offer them access to multimedia materials and resources such as videos, presentations, webinars and an opportunity to connect with each other to exchange experiences and ideas. Who are the participants?An open call was sent out at the end of 2015 with the aim of finding young enthusiastic individuals willing to learn more about how to organise events and campaigns promoting physical activity and healthy lifestyles. All together 30 participants from European countries and 47 from Latin American countries were chosen. They represent 20 different countries and nationalities linked to 46 organisations, institutions and governmental bodies in the field of sport, healthy lifestyle. What’s happening in the next months?On 17 February, the training programme will be officially launched, followed, on 29 February, by the online platform that will be open to the participants. Participants from Latin America will first meet for the offline training held from 17 to 21 February in Bertioga, Brazil, kindly hosted by SESC Bertioga. The online training will then start on 29 February for all participants from Latin America and Europe. Participants from Europe will finally meet up afterwards from the 8 to 12 June in Barcelona, Spain, kindly hosted by UBAE. By Monika Rešetar, ISCA 
    Youth on the MOVE learning platform to be launched in February
  • ISCA nominated for PR News CSR Award for Corporate-Community Partnership
    ISCA has been selected as a finalist in the PR News CSR Awards under the Corporate-Community Partnership category.  The winner will be announced at a luncheon in Washington DC, USA, on 15 March. The nominees in the Corporate-Community Partnership category include corporate giants Nestlé and MasterCard, plus a diverse range of international stakeholders focusing on corporate social responsibility: Aspen Dental Management Inc. - The Healthy Mouth MovementBelk and Discovery Education - Belk Service Learning ChallengeCanadian Alliance on Mental Illness and Mental Health - Champions of Mental Health Awards and Mental Illness Awareness WeekDonorsChoose.org - Chevron Fuel Your School ProgramFrontier Communications - America's Best CommunitiesInternational Sport and Culture Association - The economic cost of physical inactivity across EuropeJetBlue Airways - 2015 Soar with Reading: Solving for Book DesertsLenovo Scholar Network - Empowering Future Tech LeadersMasterCard - Girls4TechMWW - Building Blocks for the Future: Samsung Technology Partnership with Boys & Girls Clubs of AmericaNestle Waters North America - A Community Approach to Trash Free WaterwaysNew York Life Foundation/Tiller, LLC - Addressing Grief at SchoolRaytheon Company - National Engineers Week ‘Girl Day’ 2015SAIC - Give A Meal Team ChallengeSAP - Education InitiativeTeva Pharmaceuticals - Teva's Community Partnership Program Meanwhile, the NowWeMOVE campaign narrowly missed out on a European Excellence Award in Stockholm in December, after having been shortlisted in the Sports and Lifestyle category among 4 other nominees including Adidas, Ericsson and eventual winner Kari Traa. The NowWeMOVE campaign was one of the few nominees across the award categories that did not use an external agency to assist in building their campaign. ISCA Secretary General Jacob Schouenborg said he was more than pleased with this achievement: “Unfortunately we did not win the prize for the Sports and Lifestyle category. Nonetheless, we can be proud to be nominated and shortlisted out of 1300 entries overall and as one of only 5 organisations in this category.” See the full list of PR News CSR Award nominees here See the full list of European Excellence Award winners here  
    ISCA nominated for PR News CSR Award for Corporate-Community Partnership
  • BG Be Active cooperates with Human Resources Development Centre
    Photo: BG Be Active volunteers in action 2015 was a milestone year for Bulgarian ISCA member BG Be Active, which secured its first large-scale EU grant under the Erasmus+ Sport programme with the Collaborative Partnerships project Active School Communities (which kicked off this week in Berlin), won a Best Campaign award for MOVE Week in Bulgaria, and established a partnership with the Human Resource Development Centre (HRDC) in Bulgaria to ensure that its activities become more sustainable. HRDC is the national agency managing European Educational programmes and it has extensive experience and networks from the EU’s Erasmus programmes. BG Be Active (BGBA) became the national coordinating organisation for MOVE Week in Bulgaria in 2013, and since then it has been developing new strategies and implementing new activities for Europe’s biggest physical activity promotion event. Even though this involvement only spans a couple of years, a lot of work has been done, with significant increase in MOVE Week events and numbers of participants in Europe’s least active country being the result. The number of people who are keeping engaged in physical activity and are further developing their understanding of its benefits for health is not entirely clear, so BG Be Active is planning to carry out research about the more exact outcome of its work. So far we can be sure that the interaction and the awareness for physical activity is growing. For that reason BG Be Active is working even harder to create new partnerships and extend its reach in the public. In 2015 the organisation started an EVS (European Voluntary Service) project, on the premise that bringing young people into the country from other parts of Europe would help to create more interesting events and broaden their scope. To fulfil this ambition the organisation developed a partnership with Human Resource Development Centre (HRDC) in Bulgaria. HRDC is the national agency which is managing European Educational programs and has extensive experience within the field. Because it has been managing Erasmus and other initiatives successfully for a long time, it has developed a wide network of participating organisations. These organisations do not only participate in project implementation, but also create opportunities for young people to explore another country and gain new experiences by doing EVS projects. The idea behind engaging EVS volunteers in MOVE Week is also that they will continue organising events when they go back to their home country and to make the event grow in their native country too. Another important way HRDC has helped BGBA is to provide funding for the rewards BGBA gave to the most active schools participating in MOVE Week. These rewards are not only a way to acknowledge the engagement of schools that promote physical activity as a way of healthy living for their students, they also stimulating the schools and their peers to enhance their physical activity offers next year. BG Be Active believes this new partnership is a good example of good practice. It uncovered new opportunities and will continue to grow and evolve the following years. Therefore BG Be Active would like to share this experience with other countries. More about BG Be ActiveBG Be Active is national organisation working within the field of health-enhancing physical activity (HEPA) promotion. The organisation promotes the benefits of regular exercise and provides recreational activities that involve movement to Bulgarian citizens. For the past 3 years BG Be Active has been the national coordinating organisation for MOVE Week and from 2014 for the NowWeMOVE campaign. During that period in our events have participated more than 200 000 Bulgarians from over 200 towns and villages around the country. In honour of these efforts it received a “Best Campaign” award for 2014 at the Eventex Awards in Sofia in February 2015. In its work BG Be Active is using an innovative approach to activation and with its project and activities is trying to introduce some the best European practices on national level. You can find more about BG Be Active athttp://www.bgbeactive.org/ 
    BG Be Active cooperates with Human Resources Development Centre
  • NowWeMOVE calendar for 2016 takes shape: MOVE Week springs to May
    Building on successful trials of new initiatives in 2015, the NowWeMOVE campaign is expanding its all-year round activity even further in 2016. The campaign, initiated by the International Sport and Culture Association (ISCA), is planned to include more initiatives targeting European citizens and promoting the importance and benefits of the regular physical activity. The expansion of the campaign will also continue in Latin America. “In 2015 we invested significant resources to build and strengthen the brand and identity of the NowWeMOVE campaign,” Laska Nenova, the NowWeMOVE Campaign Manager for Europe, explains. “Our goal for 2016 is to set an all-year round series of activities instead of focusing on one big event in the year. Apart from the citizens in the participating countries we are also going to target some specific groups such as schools, fitness communities, office workers, bikers, etc., as endorsers of regular physical activity." The 5th edition of NowWeMOVE’s signature event MOVE Week is scheduled for the first time in the spring (23-29 May 2016). So far the initiative has taken place in September, however ISCA is trying a new approach to get more inactive people involved outdoor physical activity in the beginning of the spring and summer seasons, when it is more likely to encourage a change in their habits. Additionally, placing MOVE Week in spring will remove the confusion some have expressed about the overlap between MOVE Week and European Commission-led European Week of Sport and thus enable ISCA to fully continue its support of the Commission’s #BeActive initiative. MOVE Week in Latin America will remain in September, and the dates will soon be confirmed. MOVE Week, which is the largest in its scale bottom-up grassroots sport initiative in Europe, went global in 2015, as 5 countries in Latin America joined in for the first time. The 2015 MOVE Week recorded its best outreach so far covering 43 countries in Europe and Latin America with more than 11,500 events in over 2,100 cities (1,809 in Europe). In Europe more than 1.8 million physically active people registered to take part in MOVE Week events, and Latin America tallied over 1.5 million participants in 6,100 events. The European MOVE Week’s associated FlashMOVE open-air dance event, however, will stay in September when the European Week of Sport is taking place. In 2015, the FlashMOVE dance involved participants in more than 60 European cities. The choreography and style of the flash mob are about to be announced in the spring of 2016. The second edition of the European No Elevators Day, launched by ISCA in 2015, is planned to take place on 13 May 2016. It is an open initiative inviting citizens, corporations, academics and institutions to join in by offering inhabitants and workers in high buildings to take the stairs and move a bit during their busy days instead of taking the elevators. The launch of No Elevators Day in 2015 inspired thousands of Europeans in 20 countries to take the stairs and find a way to be active during a regular business day. In the summer of 2016, ISCA and its partners will schedule their second cross-border biking event, following the success of the NowWeBike event in 2015. A team of recreational cyclists covered 2,700 km and 14 countries on its way from the Turkish city of Mugla to the opening of the European Week of Sport in Brussels, Belgium. The new elements of NowWeMOVE campaign in 2016 are the European School Sport Day and the European Fitness Day, initially planned for the end of September. Both projects are part of ISCA’s MOVE Transfer program encouraging the sharing of best practices among ISCA members. The School Sport Day has a long background in Hungary, taking place there since 1987. In 2015, there were 2 other pilot countries where the initiative took place, while in 2016 it is going to be organised on a larger scale across ISCA’s European network. The European Fitness Day is based on an initiative implemented by UKActive, which will be transferred to other European Countries in 2016. For more information on NowWeMOVE campaign in 2016, please, visit http://www.nowwemove.com/ For more information on MOVE Week, please visit http://www.moveweek.eu/ For contacts and further inquiries: pr@nowwemove.comLaska Nenova, NowWeMOVE Campaign Manager - Europe: +359 888 524 158 
    NowWeMOVE calendar for 2016 takes shape: MOVE Week springs to May
  • GoPA! draws a portrait of physical activity worldwide: Now is the time for advocacy, says ISCA
    The Global Observatory for Physical Activity (GoPA!), a council of physical activity researchers, unveiled baseline data cards for 131 countries across the world on 4 December 2015. These cards offer a detailed look at physical activity research, policy and surveillance worldwide. Now, what do we do with this data? Physical inactivity is a major risk factor for the development of chronic diseases globally, affecting low-, middle- and high-income countries. It accounts for more than 5 million deaths per year globally, ranging from 1% of all deaths in Bangladesh to 19% in Malta. Worldwide, approximately 30% of adults are physically inactive, and these inactivity levels range from 17% in Southeast Asia to as many as 43% in the Americas and the Eastern Mediterranean region. Four of the ten most active countries in the world are concentrated in South and Southeast Asia, andfive of the least active countries are located in Europe. The GoPA! research proves that tackling physical inactivity is a long and winding road that will demand people’s, associations’ and governments’ enduring efforts, determination and a clear vision they can share to help make a difference. “With the GOPA data cards coming out, it is becoming even more evident that the physical inactivity epidemic needs to be tackled head on,” ISCA Secretary General Jacob Schouenborg says. “We need to talk to governments and advocate for the cause, and together with initiatives such as ISCA’s Inactivity Time Bomb, we have a strong evidence base for this outreach. But while governments may be ‘Formal duty bearers’ in human rights terminology, NGOs such as ISCA and its members are surely ‘Moral duty bearers’ to not only demand attention, but also to provide solutions. This is what we strive to deliver every day.” 
    GoPA! draws a portrait of physical activity worldwide: Now is the time for advocacy, says ISCA
Youth on the MOVE learning platform to be launched in February
The Youth on the MOVE project learning platform for young European and Latin American volunteers in grassroots sport will be officially launched on 17 of February.  Divided into online and offline training, the project, supported by the EU’s Erasmus+ Youth programme, will train 77 young people across Europe and Latin America to become MOVE Agents on both continents. Over the past few months, the collaborating project partners – ISCA, SESC, UBAE and V4Sport – have been working on the content of the online training modules, covering topics such as proactivity, sustainable activation, event management, sustainable partnerships and human resource management. Designed for each topic to last around 3 weeks, the training modules will allow the participants to receive theoretical knowledge from experts, get practical assignments and be tested on what they have learned. The online platform developed will bring together all of the participants and offer them access to multimedia materials and resources such as videos, presentations, webinars and an opportunity to connect with each other to exchange experiences and ideas. Who are the participants?An open call was sent out at the end of 2015 with the aim of finding young enthusiastic individuals willing to learn more about how to organise events and campaigns promoting physical activity and healthy lifestyles. All together 30 participants from European countries and 47 from Latin American countries were chosen. They represent 20 different countries and nationalities linked to 46 organisations, institutions and governmental bodies in the field of sport, healthy lifestyle. What’s happening in the next months?On 17 February, the training programme will be officially launched, followed, on 29 February, by the online platform that will be open to the participants. Participants from Latin America will first meet for the offline training held from 17 to 21 February in Bertioga, Brazil, kindly hosted by SESC Bertioga. The online training will then start on 29 February for all participants from Latin America and Europe. Participants from Europe will finally meet up afterwards from the 8 to 12 June in Barcelona, Spain, kindly hosted by UBAE. By Monika Rešetar, ISCA 

You will like working with us!

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Navigate through the ISCA Youth portal

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The best way to look back at the grassroots sport sector

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In 2015, the fourth edition of MOVE Week will happen in the month of September. No, this doesn’t mean MOVE Week is turning into a MOVE Month – it means that every country can choose when to implement MOVE Week in the timeframe of 7-30 September according to their specific needs. Please contact your National Coordinator to find out when MOVE Week is planned for your country.

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Join us at the MOVE Congress 2015 from 5-7 November in Copenhagen to unlock the potential of physical activity research, discover fresh approaches to grassroots sport activities and facilities, build a compelling case for support from a variety of sources, and find out how you can help MOVE the physical activity agenda forward!

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MOVE Quality aims to identify initiatives which inspire more people to be physically active, build the capacity of the organisations delivering them and reward their achievements with a certificate.

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ISCA has created MOVE Transfer as a process of identifying physical activity initiatives for hard-to-reach populations that have run successfully in one setting and transferring them to a new setting (new organisation, new community).

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Good Governance in Grassroots Sport Self Assessment Tool: an interactive online tool providing a range of information and templates across three themes of governance and four principles. Start your self-assessment now!

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OTHER ISCA ACTIVITIES

Inactivity Time Bomb

In 2015, ISCA commissioned a study called the 'Economic Cost of Physical Inactivity in Europe', showing that half a million Europeans die every year as a result of being physically inactive. The most common causes of death are from those diseases linked to being physically inactive, such as coronary heart disease, type II diabetes and colorectal and breast cancer. One in four adults across Europe is currently physically inactive – as are four out of five adolescents.

 

Download the full report and infographics at the official microsite http://inactivity-time-bomb.nowwemove.com/

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MOVE&Learn

Training on-line tool for non-formal Education through Sport and physical activities with young people.

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