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  • Welcome to the MOVE Congress 2014: Open city – Active city
    This year one of Europe’s oldest, most populated and most visited cities will provide a fitting backdrop for the MOVE Congress 2014 and its theme Open city – Active city. From 22 to 25 October 2014 the Italian capital Rome will host speakers and delegates from around the world representing a variety of sectors that share a common aim: to encourage their communities to become more physically active. City centres are also communities – large communities – and are often the places where sedentary work has become the norm. Many cities know that they have to take innovative approaches to get their citizens moving again and enhance the health and wellbeing of their citizens. The ones that do are striving to present themselves as active cities. But to become an active city it is not just important to be an open city – it is essential! Open cities give everyone the opportunity to fit physical activity into their everyday lives. From the young to the elderly, from the able-bodied to the disabled, from the more privileged citizens to the less privileged; everyone can benefit from more walking paths, bicycle lanes, green spaces and better access to facilities. And everyone can be part of the discussion, debate and exchange of ideas about how cities (both big and small) can become more open and active. The MOVE Congress 2014 invites you to join in this vibrant international forum and explore the following themes: • Urban planning – Cities without barriers• Healthy lifestyles, active cities and active schools• Partnership and cross-sector cooperation The MOVE Congress 2014 will gather 300 stakeholders in sport and physical activity, including NGOs, local sports clubs, the sport and fitness industry, the health sector, government bodies and municipalities, corporate sector representatives, communications advisors, schools and higher education. To set the strategic discussions and cross-sector networking into motion, the Congress will be divided into plenary sessions, parallel sessions, workshops and interactive sessions with physical activities (outdoor and indoor). Urban planning experts, city government representatives and companies who have developed solutions to tackling current urban challenges and transforming cities into smart, sustainable and more liveable places are waiting for you in Rome from 22 to 25 October 2014. We expect your participation and count on your contribution! Join us! Click here to register! Visit the MOVE Congress 2014 website 
    Welcome to the MOVE Congress 2014: Open city – Active city
  • “Our product is physical activity”: EU Commissioner and industry experts on the corporate power of physical activity at ISCA debate
    Photo: Hill+Knowlton. "We are very different from the corporate sector, but we think this diversity gives us food for thought.” With these words, ISCA President Mogens Kirkeby set the scene for a lunch debate hosted by ISCA in Brussels this June, which brought the grassroots sport sector, the European Commission and industry experts together to discuss why physical activity is a valuable product that can be just as good for business as it is for health and wellbeing. Kirkeby, European Commissioner Androulla Vassiliou, Coca-Cola Europe Corporate Responsibility Director Wouter Vermeulen and Loughborough University Lecturer in Sports Management and Policy Borja Garcia took to the panel after Commissioner Vassiliou gave a keynote speech highlighting the value of cross-sector partnerships that promote sport and physical activity. “From an EU policy perspective, the latest Eurobarometer report confirms the importance of supporting member states in promoting sport and physical activity and clearly shows the need to pursue efforts at all levels for a healthier Europe,” the Commissioner said, referring to the EU’s latest survey on sport and physical activity participation in Europe, which revealed little change in participation levels since 2009. Companies are already grasping opportunities to promote health-enhancing physical activity through their brands. Coca-Cola is a prime example of a company that has shifted its focus from elite sport to mass participation sport and physical activity in recent years. Vermeulen emphasised why corporations like Coca-Cola are turning their attention help their consumers enjoy the benefits of an active lifestyle. “We need sustainable societies, we need healthy societies, we need happy societies for business to flourish and that’s why we are engaged in active lifestyle,” he said, elaborating on some of the considerations Coca-Cola has made as a global beverage giant to follow this path. “One of our core assets is, of course, the strength of our brand. So how can we, in a credible way, leverage the brand Coca-Cola to promote moving more, or to ensure that moving is something fun and enjoyable instead of something that you have to do or a barrier?” This keyword, “barrier”, was a recurring theme in the panellists’ discussion. In particular, they exchanged ideas from a business perspective about how businesses can overcome the employees’ biggest barrier to engaging in physical activity, according to the latest Eurobarometer survey – time. The panel’s higher education representative, Garcia, who is based in the UK, noted that there is a growing divide between physical activity and daily work, which has pushed physical activity into a diminishing window of time away from the office desk. “Physical activity and sport seems to me to be moving from occupation to leisure time,” he said. “So you can only do sport in your leisure time; you cannot be active in your occupation time.” Vermeulen stressed the need to create an active workspace to overcome the barrier of decreasing leisure time for physical activity. “If we want to address this, we will have to integrate physical activity in our everyday routines. How about active transport, walking to school, the built environment? This debate on active lifestyle and sedentarism has so many connection points. That’s why partnerships, and multi-sector partnerships, are so important, because we are not addressing a single issue, we are addressing a systemic change and that’s why so many partners need to be involved.” Despite coming from four different sectors, from profit to non-profit to governmental to institutional, the panellists agreed that their sectors were on a mission to promote the same product. This poses a unique challenge to them all, as Kirkeby pointed out. “Our product is physical activity or the benefit of physical activity,” he said. “The biggest problem here for us is that the buyer needs to produce it themselves.” And what better way to sell this product than with the promotional power of all of these sectors combined? By Rachel Payne, ISCA 
    “Our product is physical activity”: EU Commissioner and industry experts on the corporate power of physical activity at ISCA debate
  • Key stakeholders in English grassroots sport applaud ACTIVE Network project at closing
    The Council House of the Birmingham City Council was a stunning backdrop for the closing of the ACTIVE Network project on 12 June. For the past 18 months, the EU-supported ACTIVE Network project has focused on facilitating the most valuable partnership in grassroots sport - the partnership between local authorities and sport organisations – so it was fitting that the closing addresses were delivered by Councillors Steve Bedser and Susan Barnett, from Birmingham City Council; Jane Ashworth, the CEO of StreetGames UK; Mike Diaper, the Executive Director for community sport at Sport England; and ISCA President Mogens Kirkeby. Councillor Barnett opened the evening by bringing the value of active urban spaces to the fore, using the host city as an example of a place that encourages its citizens to be active. “We’re so fortunate in Birmingham to have so many parks, open spaces, green areas, places where people can come and take a walk, push a pram, play football with the children or grandchildren, or ride a bicycle,” she said. “Many opportunities are here for people to become more active.” Ashworth turned the spotlight onto the local authority itself as a body that has the responsibility to create these active spaces and mobilise its community. “The local authority has the right, the duty and the assistance to lead the campaigns in their area to improve the health of their residents and that is increasingly including participation rates in physical activity and social inclusion in sport,” she said. She stressed that local authorities and grassroots sport organisations need each other to reach their common goals, asking, in the context of StreetGames’ work with youth at risk: “why would a local authority not want to harness our experience to help their disadvantaged youth? And, likewise, why would we as a charity not want to partner our local authority to better share our knowledge and understanding with more young people?” Diaper used Sport England’s alarming findings that over 12 million people in the country are inactive to emphasise why this type of partnership is so important. “Our job is to pull people from this side over and get them to try to do sport at least once a week; to get those who are doing nothing to do something. For those who are doing too little, we can ask: how can we move you?” Diaper praised the ACTIVE Network project’s ability to bring municipalities and sport organisations from around Europe together for this cause. “It’s great to see so many countries come together to share best practices,” he said. “There’s so much to be gained through that”. Councillor Bedser also applauded the project partners’ efforts during the project period, which have included implementing physical activity initiatives together and gathering a collection of best practice examples and recommendations, stating that “it’s breathtaking what has been achieved by the ACTIVE Network project in 18 months”. Kirkeby summed up the value of continuing the ACTIVE Network of local authorities and sport organisations after the conclusion of the project. “We may not have a billion pounds at our disposal, but through this network we can actively find that there are at least a billion ideas out there and it’s our task to find, connect and contribute to this market of sharing.” The closing was followed by two seminar days featuring presentations from ACTIVE Network participants, such as Lena Knorr from the City of Stuttgart, Gerry Campbell from South Lanarkshire Leisure and Culture in Scotland and Yianna Nicolaou from Larnaca Municipality in Cyprus, and other local stakeholders in grassroots sport, including Karen Creavin from the successful Be Active programme in Birmingham and Dr William Bird from English health IT company Intelligent Health. By Roxana Chiriac and Rachel Payne, ISCA The ACTIVE Network project received support from the European Commission, Education and Culture DG, under the “2012 Preparatory Action in the Field of Sport”. Topic: Awareness-raising about effective ways of promoting sport at the municipal level. 
    Key stakeholders in English grassroots sport applaud ACTIVE Network project at closing
  • Romanian Federation Sport for All ready for MOVE Week 2014
    MOVE Week 2014’s National Coordinators gathered in Birmingham this June for the official MOVE Week kick-off meeting. ISCA’s Roxana Chiriac took the opportunity to talk to Mihai Androhovici, who is the Vice President of ISCA member Romanian Federation Sport for All, about how MOVE Week complemented his organisaton’s promotion of grassroots sport in Romania and what he foresees for MOVE Week 2014. Why do you think Romania needs MOVE Week?This event fits us like a glove as a continuation of what we have been doing for more than 10 years. Every first week in October, Romanian Federation Sport for All has in its calendar the National Week of Sport for All. Two years ago in Brussels, when the possibility of a MOVE Week was first discussed, I mentioned that we have been doing this already and that year we were in our 8th year. Therefore, this moment was a very happy one for us, when we saw that Europe needed and wanted to do something similar. It fitted us like a glove. Do you have a new strategy for MOVE Week 2014? How are the preparations going?We will enter into the same collaboration with our local authorities and also with our partners, such as schools and private sport clubs, as last year. The private sport clubs are starting to become more and more recognised, as they offer a wide range of quality activities, so we want our members to go out and make the most of their services and activities. Moreover, this year we would like to orientate our strategy towards schools and universities, where a large number of young people are targeted, as well as the private sport clubs. This way, we will manage to include both the private and the state (public) sector. Did you notice a change in Romania after MOVE Week 2013?Yes. Besides our members, who are affiliated with the Federation, we saw a tendency for non-profit organisations, which are not sport affiliated, to get more active. We were contacted by them, even though they were not our members, and we found a way to provide them with all the necessary materials to implement their events. They registered as MOVE Agents on the NowWeMOVE website, wrote their objectives, their activities, the dates and organised their events. They appeared right in our own backyard, so we thought we had to do something together. What is your goal for MOVE Week 2014?First of all, we hope for financial support from the Ministry of Youth and Sport. Secondly, we want as many volunteers as possible in the country become MOVE Agents. We need to be more visible through a PR campaign, as it is easier to get into the online media; we want to go into this direction. It is clear that Romania needs a change in terms of raising physical activity levels, but what is reassuring is that proud ISCA members such as the Romanian Federation Sport for All are active in this regard, and are working toward creating this change. The Federation has witnessed progress on its doorstep, with other local non-profit organisations raising to the challenge and taking a stance to bring physical activity back into the lives of their citizens. We look forward to seeing Romania’s list of events and hearing their success stories for MOVE Week 2014.The Romanian Federation Sport for All is an umbrella organisation for 42 municipal organisations and has been an ISCA member for 7 years. 
    Romanian Federation Sport for All ready for MOVE Week 2014
  • Stage your own MOVE Week event in 2014: Call for MOVE Agents
    Last year’s MOVE Week exceeded all expectations because our MOVE Agents did such an amazing job! Its success was also financially rewarded this June with the EU announcing that MOVE Week 2014 will receive a €1 million grant under its new Erasmus+ Sport programme’s Not-for-profit European Sport Events. Now it’s time to MOVE Europe again and this year we hope to pass the magical limit of 1.000.000 participants in the week from 29 September-5 October 2014. To do this, we need your extraordinary dedication and skills. Last year 1.259 events were staged by MOVE Agents across Europe and our goal for the 2014 edition of MOVE Week is 2.000 events. Your events should preferably be free of charge to make them open and accessible for everyone. They can be anything from running, cycling or swimming to climbing trees, dancing folklore in the town hall square or simply opening the doors of your club/association for the public and letting them try what you do. You decide! To get inspired you can also look at some of the events from last year’s MOVE Week by clicking here: www.nowwemove.com/events We have made registration this year a lot easier than before with our new website www.moveweek.eu which will be launched before the end of June. Becoming a MOVE Agent only takes three steps once the registration is complete: Plan ahead, promote and stage the event. MOVE AgentsA MOVE Agent is the most important link between the NowWeMOVE Campaign and citizens around Europe. The MOVE Agent’s task is to coordinate an activity that gets people in their community moving during MOVE Week. Be part of Europe’s biggest sport for all campaign and play an active role in getting 100 million more Europeans active in sport and physical activity by 2020. Help MOVE Europe! MOVE Week 2014 is supported by the EU under the Erasmus+ Sport Support for Not-for-profit European Sport Events programme. 
    Stage your own MOVE Week event in 2014: Call for MOVE Agents
Welcome to the MOVE Congress 2014: Open city – Active city
This year one of Europe’s oldest, most populated and most visited cities will provide a fitting backdrop for the MOVE Congress 2014 and its theme Open city – Active city. From 22 to 25 October 2014 the Italian capital Rome will host speakers and delegates from around the world representing a variety of sectors that share a common aim: to encourage their communities to become more physically active. City centres are also communities – large communities – and are often the places where sedentary work has become the norm. Many cities know that they have to take innovative approaches to get their citizens moving again and enhance the health and wellbeing of their citizens. The ones that do are striving to present themselves as active cities. But to become an active city it is not just important to be an open city – it is essential! Open cities give everyone the opportunity to fit physical activity into their everyday lives. From the young to the elderly, from the able-bodied to the disabled, from the more privileged citizens to the less privileged; everyone can benefit from more walking paths, bicycle lanes, green spaces and better access to facilities. And everyone can be part of the discussion, debate and exchange of ideas about how cities (both big and small) can become more open and active. The MOVE Congress 2014 invites you to join in this vibrant international forum and explore the following themes: • Urban planning – Cities without barriers• Healthy lifestyles, active cities and active schools• Partnership and cross-sector cooperation The MOVE Congress 2014 will gather 300 stakeholders in sport and physical activity, including NGOs, local sports clubs, the sport and fitness industry, the health sector, government bodies and municipalities, corporate sector representatives, communications advisors, schools and higher education. To set the strategic discussions and cross-sector networking into motion, the Congress will be divided into plenary sessions, parallel sessions, workshops and interactive sessions with physical activities (outdoor and indoor). Urban planning experts, city government representatives and companies who have developed solutions to tackling current urban challenges and transforming cities into smart, sustainable and more liveable places are waiting for you in Rome from 22 to 25 October 2014. We expect your participation and count on your contribution! Join us! Click here to register! Visit the MOVE Congress 2014 website 

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Navigate through the ISCA Youth portal

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The best way to look back at the grassroots sport sector

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NowWeMOVE is a European-wide campaign to promote sport and physical activity. The cross-sector vision of the campaign to get “100 million more Europeans active in sport and physical activity by 2020.”

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This year one of Europe’s oldest, most populated and most visited cities will provide a fitting backdrop for the MOVE Congress 2014 and its theme Open city – Active city. from 22 to 25 October 2014 in Rome-Italy.

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MOVE Quality aims to identify initiatives which inspire more people to be physically active, build the capacity of the organisations delivering them and reward their achievements with a Quality Mark.

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ISCA has created MOVE Transfer as a process of identifying physical activity initiatives for hard-to-reach populations that have run successfully in one setting and transferring them to a new setting (new organisation, new community).

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Good Governance in Grassroots Sport Self Assessment Tool: an interactive online tool providing a range of information and templates across three themes of governance and four principles. Start your self assessment now!

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OTHER ISCA ACTIVITIES

Active Network

The ACTIVE Network project has identified partnerships between local authorities and sport organizations to be of such critical value...

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MOVE&Learn

Training on-line tool for non-formal Education through Sport and physical activities with young people.

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